CASE STUDY Driving long-term success with proven fundamentals and technology. SERRA HONDA GRANDVILLE Improving Dealership Outcomes with New Technologies Location: Grandville, Michigan Number of Salespeople: 14 Serra Honda Grandville of Grandville, Michigan, has a simple mission: help every driver who walks through their doors find a great Honda vehicle that suits their needs. Offering new vehicles, used vehicles and service, customer service is Serra Honda Grandville’s number one priority. Rick Clift, general manager at Serra Honda Grandville, has spent almost four decades in the auto retail industry. While he’s seen a lot of tweaks and adjustments to the business over the years, he still believes that the fundamentals of customer service and auto sales are the same. “We sti

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