SEPTA’s Key Card Improved customer convenience is the SEPTA Key. To improve customer convenience while increasing ridership and revenue, SEPTA needed to overhaul its fare collection system. SEPTA wanted to expand ways customers pay fares and expand fare media sales channels, especially for customers without access to traditional banking services. SEPTA ’s vision included new customer-friendly fare products and media accepted across all SEPTA services, including buses, light rail vehicles (trolleys), rapid transit, commuter rail, paratransit services and SEPTA ’s parking system. SEPTA also identified the need to strengthen its revenue processes, reduce the frequency of cash use, and produce real-time operations and revenue data to improve agency decision-making. Finally, SEPTA wanted to gi

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