Case Study: SEO Pays Off For New York Gutter Company - Marketing 360® With all of the marketing channels available today, it’s easy for a small business owner to get confused. What works? Where is the ROI? Today, any business owner seeking marketing advice is going to hear that if they’re not advertising on social media, they’re a nobody. Facebook, after all, is where all the cool kids hang out (or is that Snapchat now?). However, say you’re a local contractor who specializes in gutter installations. Just how much social media buzz are you going to be able to create around the topic of home gutters? Well...maybe you could do some pretty good cats in gutter memes. For the most part, however, this isn’t going to be a direct conversion channel. Basically, you need people who are se

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