SEO Case Study: Boat Trailer Sales in Canada - Marketing 360® With SEO tactics, slow and steady wins the race. Search engine optimization (SEO) is the tortoise of digital marketing. When we talk to clients about our SEO services, called Natural Listing Ads (NLA), we set expectations in terms of months, and sometimes even years. It can be difficult to invest in a tactic and know you may have to wait the better part of a year to see it start to pay off. It’s not a tactic for a business desperate for immediate leads (paid advertising works better in that case), and it can test anyone’s patience. But you know how the story goes. The hare didn’t win that race... Case Study: Boat Trailers Sales in Canada A retailer of boat trailers in Canada came to Marketing 360® with the goal of ranking f

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