Share this Ray Sikka CEO Sensitel Sensitel specializes in leveraging Internet of Things (IoT) and big data technologies to help companies make smarter decisions and deliver excellent customer experiences. The firm is based in Santa Clara, California. Business challenge Many retailers suffer from the same headache. When a shopper enters a store seeking advice, if they cannot find a sales assistant quickly, they leave empty-handed – and the store loses out on a sale. Transformation Sensitel SENS analyzes sensor, Wi-Fi, and video data to recognize shoppers’ faces and track their in-store locations, helping retailers send staff to serve people who need help, and make personalized offers. Sensitel Harnessing analytics to deliver a smarter shopping experience “IBM is helping us d

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