Case Study
Bison Schweiz AG: Harnessing IBM Cloud to help retailers make the right offers—whatever the weather
Share this Bison Schweiz AG specializes in developing innovation solutions for retail and other industries, including warehouse management and logistics. The company’s ESL Manager product provides one of the first hardware-agnostic electronic shelf labeling management platforms on the market, capable of integrating ESL devices from multiple vendors into a single coherent solution. Business challenge Bison Schweiz AG (Bison) set out to show retailers how they can use electronic shelf labels not just to automate pricing processes, but also to improve the customer experience. Transformation Working with IBM, Bison integrated localized weather data into its ESL Manager solution, creating labeling that responds to changing weather conditions to advise shoppers about smarter purchas