© Copyright 2014 TopRight ® , LLC. All Rights Reserved www.toprightpartners.com CORNER THE MARKET CASE STUDY: Selling Value in a Commodity Industry Challenges Approach Result Leading foodservice packaging and consumer aluminum product manufacturing division of $30 billion Alcoa, Inc.. 3700 employees with primary business base in the US but also operates in Spain, Mexico, and Canada. Full line of baking, catering, deli, produce, meats, sup

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