Case Study

Creating A Premium Value Positioning

Creating A Premium Value Positioning

© Copyright 2014 TopRight ® , LLC. All Rights Reserved www.toprightpartners.com CORNER THE MARKET CASE STUDY: Creating a Premium Value Positioning Background Challenges Approach Result Leading sub-prime mortgage lender was interested in spinning off from their retail banking parent company (Regions Bank). CEO believed that a premium valuation could be achieved from a strategic buyer who was interested in marketing lucrative sub-prime se

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