Seizing the business opportunities offered by big data; with a varied, scalable, and industrialisable infrastructure Into the cloud... based on a true story600 million+ transactions in 12 months - 400 % processing time 2 billion logged transactions The background For several years now, coupon marketing has become a key strategy. It is flexible, customisable and financially affordable, and has helped brands boost their power at an incredible rate. A major customer loyalty programme, based on distributing coupons, has completely reworked its digital platform. One of its objectives was to offer users the ability to load discount coupons directly onto the distributor’s loyalty card. To help this feature take shape, they called upon the skills of Epsilon. This data-driven agency speci

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