Case Study
Segmentation Study For Cable Provider
GET IN TOUCH For more information, contact us at info@grailresearch.com www.grailresearch.com CHALLENGE SOLUTION CHALLENGE SEGMENTATION STUDY FOR CABLE PROVIDER When a cable provider needed help in segmenting its subscribers, Grail Research conducted an online survey to create framework that identified segments and profiled/sized each segment. Conduct a segmentation of cable and internet service subscribers in the US, to create a framework