See Tickets utilizes Bold360’s automation capabilities to provide efficient, cost-effective customer support at scale. Challenge See Tickets, an international ticketing service, sells and distributes millions of tickets for music, theatre, festivals, comedy and lifestyle events. At any given time, there are around 40,000 different events on sale via the website. The See Tickets customer service team had been responsible for answering an extensive range of queries on these events, and as a result its call centres were under enormous pressure. To handle customer enquiries at scale and improve their customer experience, the company sought the assistance of artificial intelligence (AI). CEO Rob Wilmshurst identified difficulties in See Tickets’ customer support process

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