BUSINESS CHALLENGE BookMyShow is the largest entertainment-ticketing portal in India with more than 400 million average page views a month. As the premier ticketing source for all major events across 87 cities, BookMyShow’s website commonly experiences record traffic during blockbuster movie releases or major sporting events. In the past, the company’s current SQL database infrastructure would be overwhelmed by the increased load, resulting in poor performance, downtime and a loss of ticket sales. To handle the onslaught of traffic and keep pace with an overall increase in demand for its ticketing services, BookMyShow sought a solution that would scale their database infrastructure to keep up with customer growth. • Maintain availability and performance during high profile events

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