“Having our loyalty program and generating the data that is required to give customers a personalized experience is good, but having the application where you can navigate through the store is even better.” Affan Al Khoori, Deputy CEO at aswaaq See how Interact Retail Indoor navigation software enriches the aswaaq REACH loyalty app, creating a personalized and frictionless shopping experience. A personalized, frictionless shopping experience www.interact-lighting.com/retail Customer challenge As one of Dubai’s leading supermarket chains, aswaaq is a local store with international standards. Innovation is embedded in the DNA of the company, which is why when aswaaq looked for a smart, connected retail experience to enhance their shopper experience, they turned to Interact Re

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