Case Study

Sean Crawford, Parts Manager at Sunrise Ford, masters parts pricing to add on average $72k+ in monthly online sales

Sean Crawford, Parts Manager at Sunrise Ford, masters parts pricing to add on average $72k+ in monthly online sales

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sales@revolutionparts.com I 480.525.5177 I Learn more at www.revolutionparts.com Sean Crawford has witnessed firsthand the evolution of the auto parts sales industry. Sean’s career spans nearly three decades - starting as a parts delivery driver in 1992 and working all the way up to his current position as Parts Manager of Sunrise Ford in Fontana, CA, the same dealership he’s called home for the past 19 years. In that time he’s seen how selling parts online has changed the game for parts departments, but the transition wasn’t so smooth at Sunrise. “We’ve been online for about five years,” says Sean. “But the eCommerce company we were using was giving us so many issues we thought about dropping out altogether.” The main issue? Pricing. Sunrise wasn’t getting its prices

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