Case Study

RACEWAY FORD

RACEWAY FORD

Pages 2 Pages

sales@revolutionparts.com I 480.525.5177 I Learn more at www.revolutionparts.com Before Darin brought Raceway Ford’s Parts Department online, he had a big problem. “All my parts counter customers would quote Amazon all day long, ‘Well, I can get it on Amazon for this price.’ I knew that’s the way people were buying and I figured if we didn’t start selling that way too, we would miss the boat,” he explains. That’s why Darin decided to open a custom parts & accessories web store for Raceway Ford. “I wanted to find new business outside our local market,” he says. Darin had the same problem all Parts Managers have: finding new parts customers. He knew that in order to get them, he had to be where they are. Darin ships his way to extra profit. Opening an online business and dealing

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