NETACEA / CASE STUDYSCRIBBLER CASE STUDY ABOUT THE CLIENT | CLIENT CHALLENGE | THE SOLUTION | THE RESULTS | ABOUT THE NETACEA VIRTUAL WAITING ROOM NETACEA.COM / 1 CLIENT CHALLENGE As a gifts and cards retailer, Scribbler’s business model works around their seasonal calendar with their busiest times being the build-up to occasions and holidays such as Christmas, Mother’s Day, Valentine’s Day and Father’s Day, with general occasions such as birthdays and anniversaries being strong year-round. Like many other online businesses, Scribbler experiences huge surges in web traffic during key trading periods. In the time preceding special occasions and holidays, traffic to the website increases. Surges in website traffic place strain on the infrastructure due to intricacies surrounding saving

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