NETACEA / CASE STUDYHOBBS CASE STUDY ABOUT THE CLIENT | CLIENT CHALLENGE | THE SOLUTION | THE RESULT | ABOUT THE NETACEA VIRTUAL WAITING ROOM NETACEA.COM / 1 CLIENT CHALLENGE As a sought after brand, the sheer volume of traffic hitting the Hobbs website during peak sales events had caused slowdowns and crashes. Aside from the potential revenue loss that resulted, Hobbs was highly concerned about how these performance failures impact on customers. “We have a very loyal customer base – and they expect us to provide a consistent experience,” explains Sharon Lowrie, Technology and Business Change Director, Hobbs London. “If the website doesn’t perform against expectations – they are very quick to tell us.” To fix the problem, Hobbs had considered building out more infrastructure capacity

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