This SAP case study, featuring SCOTT Sports SA, an international sports brand, details their journey to modernize business processes and their IT landscape. SCOTT Sports faced challenges with integrating disparate systems and a strong desire to enhance customer experience. To address these issues, they implemented the SAP Integration Suite and various SAP Customer Experience solutions, including SAP Customer Data Cloud, SAP Sales Cloud, SAP Commerce Cloud, and SAP Emarsys Customer Engagement. The primary objective was to automate B2B, B2C, and accounting processes by unifying different applications and data into a single source of truth. This strategy aimed to streamline workflows for employees, optimize selling and service capabilities, and deliver a unique customer experience. The result

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