SCOT Sports: Improving Sporting Impact by Reshaping Business Practices for a Better Customer Experience Using Various SAP Solutions
SCOT Sports: Improving Sporting Impact by Reshaping Business Practices for a Better Customer Experience Using Various SAP Solutions
1 PagesCHRIST Juweliere, a leading jewelry and watch retailer, used SAP Commerce Cloud and SAP Emarsys to break down data silos, improve personalization, and boost customer engagement. By integrating omnichannel experiences and leveraging AI-driven personalization, CHRIST increased revenues by 30–40% in one year and achieved a 10–15% uplift in email open rates. During peak holiday season, 60,000 orders were shipped directly from 200+ stores, supported by SAP Commerce Cloud’s 99.9% uptime and scalability. The retailer also expanded revenue streams through channels like email, web, mobile wallet, and plans to add WhatsApp for further growth.
