Fabio Luz is the LATAM Media Team Leader and NAM Digital Media Strategist at Schneider Electric. In this role, he leads the media strategy team in Latin America and develops the paid media strategy for different Schneider business units and segments in North America. Prior to becoming a Madison Logic client, Luz was running ABM campaigns across content syndication, display advertising and social with multiple ABM vendors. He consistently faced limitations with his ABM efforts in terms of global capabilities, overall platform functionality, and real-time access to key performance metrics across all his paid media channels and for all of his target accounts. This made running effective ABM campaigns incredibly difficult and inefficient.

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