Scaling a Small Data Team with the Power of Machine Learning Enabling Non-Technical Staff to Perform Advanced Customer Segmentation, Content Attribution, Churn Prediction, and More Until recently, the sports entertainment industry was dominated by cable or satellite TV systems and companies; if a customer wanted to watch a particular sporting event, he had little (or no) choice in how to do so. Now that consumers are breaking free from traditional TV, they are increasingly turning to specialized services streaming exactly the content they’re looking for, whether live or on-demand. And while they are willing to pay for these services, it means that entertainment companies - in the absence of the aforementioned virtual monopoly of TV broadcasts - are held to increasingly higher stand

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