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Scala’s flexibility allows MegaBus to reach consumers in buying mode

Scala’s flexibility allows MegaBus to reach consumers in buying mode

Scala
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www.scala.com ©2013 Scala. Scala and the Exclamation Point Logo are registered trademarks of Scala Megabus A journey on the Russian MegaBus leaves passengers with around 40 minutes of such spare time. The company understood that this offered a huge opportunity to communicate with and influence its customers. It found that digital signage offered the perfect tools to reach their audience and therefore turned to Captivate Media and IMTV to imp

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