Overview A privately held company established in 1987 and based in Exton, Pennsyl- vania, Scala provides software and services for digital signage networks, also known as dynamic digital merchandising or networked digital signage, among other names. The company’s software enables retailers of all sizes, as well as a wide range of other types of businesses, to easily and cost-effectively create, schedule, manage, distribute and dynamically play customized rich content on displays across store locations— helping to better focus advertising messages to drive sales. A dynamic, digital sign of the times The founders of Scala, Inc. (www.scala.com) recognized early on that the convergence of multimedia and broadband technologies was rapidly changing how marketing and advertisin

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