Case Study

SAP

SAP

Sales Solutions What was the sales challenge? Targeting new audiences with cloud solutions has meant negotiating a new and more rapid sales cycle. “It’s the difference between a decision taking two years and a decision taking two weeks,” explains APJ Sales Productivity & Enablement Lead, Mark Ghaderi. “People buying cloud solutions don’t tend to look around and talk to ten different vendors. These are younger managers, often in their 20s o

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