Overview Banco Santander Mexico is one of the coun- try’s leading financial institutions. Part of Spain’s Santander Group, the Bank offers a range of personal, private and corporate financial prod - ucts and services. As of December 31, 2015, Santander Mexico had total assets worth US$1.185 billion and over 12 million customers. Based in Mexico City, the organization operates 1,079 branches and 298 offices across the country and has a total of 17,205 employees. Challenge T o grow its business, Banco Santander con- tinually engages its customers through in - novative digital channels designed to make banking faster and easier. Mobile banking ap- plications (apps) are among its most important customer-facing platforms and the object of regular reviews, changes and upgrades. In Ju

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