Santander selected RMG Networks’ content management platform to build a digital merchandising and signage program for 700+ banking locations.
Santander selected RMG Networks’ content management platform to build a digital merchandising and signage program for 700+ banking locations.
3 Pages700+ Locations TRANSFORMING THE BANKING EXPERIENCE WITH DIGITAL SIGNAGE Case Study / Retail INTRODUCTION: There are multiple reasons why consumers choose a particular bank, but without a doubt, the consumer experience at the different points of contact, is one of the fundamental. Santander, one of the world’s largest and most revered banks, chose digital signage as a way to reflect their innovative approach and transform their in-lobby consumer experience. Santander selected RMG Networks’ content management platform in partnership with OpenEye Global to build a comprehensive digital merchandising and signage program for 700+ banking locations. The goal was to leverage this digital signage to engage their customers with dynamic, targeted content, strengthening the bank’s presenc
