Case Study

Santa Finds Unexpected Help from Pressero and SantaSentMeALetter.com

Santa Finds Unexpected Help from Pressero and SantaSentMeALetter.com

Pages 2 Pages

Company Background In 2006, entrepreneurs New Jersey Kelly Easterling and Preston Hunt were feeling in the Christmas spirit when they decided to start a business aimed at helping Santa communicate personally with children (and some adults!). SantaSentMeALetter. com was launched to a couple hundred “friends and family” in its first year to test the idea; now in its sixth year, the company sends thousands of personalized letters from Santa

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