CASE STUDY San Antonio Independent School District (TX): Using Strategic Stakeholder Engagement to Win Bond Approval by Rebecca Kessler Originally published in District Management Journal, v.8, Fall 2011 But how did SAISD leaders know which community members to convince first? Superintendent Durón notes that it was helpful to divide the community into three groups: people who will always agree with you, people who can be convinced to agree with you, and people who will never agree with you. COPYRIGHT © 2011 DISTRICT MANAGEMENT GROUP. ALL RIGHTS RESERVED. 1 The District Management Council | www.dmcouncil.org DmC CAse s Tu D y background San Antonio ISD is the third largest public school system in the Bexar County area, and the thirteenth largest in T exas. It is located within

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