Share this M. L. Samornmas Posirisuk Vice President, Corporate System & ICT Sammitr Motors Manufacturing PCL Founded in 1967, Sammitr Motors Manufacturing PCL is a leading producer and distributor of car and truck body parts, molds and fixtures for auto makers. Headquartered in Thailand, the company manufacturers key components including pick-up canopies and hydraulic cylinders for its own brand of dump trucks, trailers and semi-trailers, as well as supplying components to other domestic and international manufacturers. Business challenge T o drive year-on-year growth, Sammitr Motors is developing new products to diversify into the agricultural sector. How could it bring them to market at low cost and international scale? Transformation By implementing Oracle E-Business Suit

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