Case Study
Samanage Changes SXSW’s Tune on IT Asset Management
For 10 months out of the year South by Southwest (SXSW) is a typical technology company that puts on smaller conferences. For the other two months out of the year, SXSW is pre- paring and executing the SXSW Music, Film and Interactive Festival. SXSW began in 1987 in Austin, Texas as a music event for local artists. In 1994, SXSW added a film and interactive component to the festival attracting approximately 32,000 registrants every March. Whet