SALMON SUPPORTS ILLYCAFFÉ’S GLOBAL ECOMMERCE PLATFORM SERVING EUROPE, US AND APAC Introduction The world-renowned Italian coffee brand illycaffé (illy) employs over 1,000 people worldwide, and has a global distribution to 140 countries. More than 7 million cups are enjoyed every day in hotels, restaurants, cafes, at home, and on the go. The challenge Illy’s global platform underpins its business. It needed a partner that could help it develop this further in key strategic markets, build its brand equity, and extend its global reach.

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