R O I C A S E S T U D Y P R O G R A M : C U S T O M E R R E L A T I O N S H I P M A N A G E M E N T D O C U M E N T N U M B E R : S124 A U G U S T 2 0 1 8 ©2018 Nucleus Research Inc. | 100 State Street, Boston, MA, 02109 | +1 (617) 720-2000 | NucleusResearch.com 1 SALESFORCE VMWARE INC. A N A L Y S T S Daniel Elman and Rebecca Wettemann THE BOTTOM LINE VMWare Inc. (VMW) deployed Salesforce Pardot, Marketing Cloud, and Sales Cloud to facilitate a new business-to-business (B2B) marketing strategy for its cloud portfolio, and to integrate its marketing data with sales to produce a more unified customer view. The project enabled VMW to increase user productivity, accelerate campaign launch times from months to weeks, and increase profits through improved lead generatio

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