Orangutan started using Cognism Prospector to build its outbound pipeline. Orangutan created and tested many campaigns and personas created with the help of our customer success team. With Cognism’s help, Orangutan found their ideal audience out of 400M people. The Company The Solution The Results Orangutan is a business consultancy launched in 1998. Their clients have included leaders in automotive, finance, luxury, and more. Orangutan’s specialization is incentive marketing strategies that wow. They know the who, how and when to motivate audiences and bring results. Orangutan’s greatest success comes from tactical sales incentive programs. Cognism streamlined Orangutan’s outbound process. They now had the the ability to A/B test personas and messaging. With deep analysis

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