Case Study

Sales And Conversion

Sales And Conversion

www.redeye.com www.redeye.com INTERFLORA SALES AND CONVERSION RedEye International Ltd 26, Grosvenor Gardens, Victoria, London SW1W 0GT Registered in England No. 4035064 THE CHALLENGE As an online retailer, email marketing has always been an important source of gaining business for Interflora. However, in the past Interflora had used email marketing as a short term means of arriving volume. Consequently the company had suffered problems of bla

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