Case Study

Sacramento Kings

Sacramento Kings

Pages 4 Pages

CASE STUDY Sacramento KingsThe Sacramento Kings are an innovative NBA basketball team based in Sacramento, CA. Since Vivek Ranadivé assumed ownership of the Kings in May 2013, the Kings have implemented a forward-looking “NBA 3.0” philosophy focused on making the Kings the premier sports franchise of the 21st century. NBA 3.0 is driven by utilizing cutting-edge technology to enhance the fan experience, acting as a positive agent of cha

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