© 2012 The Advisory Board Company • 25145_CRIM_11 Crimson Clinical Advantage Crimson Member since 2009, New Brunswick, NJ • 600-Bed Academic Medical Center • On joining Crimson, executive team reduced hospital operating budget by $400 K in the first year of membership—nearly the amount calculated by Crimson’s ROI formula • CMO and Medical Executive Committee agreed to focus initial efforts on “Tier 1” group of 47 physicians who were outliers on

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