Case studies ABOUT THE CLIENT BUSINESS NEED INSIGHT AND IMPACT Rust-Oleum was founded in 1921 after sea captain Robert Fergussen noticed places on his boat splashed by fish oil did not rust or corrode. This observation led to the development of the first paint which could prevent rust. Now the world’s largest producer of paint aerosols, Rust-Oleum sells over 1 million items per year and in 2015 reported revenues of $1 billion. Rust-Oleum prides itself on building relationships with their customers and strives to make customers happy and successful with their products. Rust-Oleum has cultivated a strong sales force comprised of smart people who know their products. Their internal training programs are varied and impressive. When company leaders were asked what topic they w

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