Business Challenge Transaero Airlines has a history of “firsts” in Russia. It was the country’s first private airline, first to operate Boeing airliners, first with a frequent flyer program, and first to introduce e-ticketing and online check-in. Today it has 73 aircraft, flying 130 routes across Russia, Europe, Asia, the Americas, and Africa, and is ranked among the top-ten safest major airlines in the world. In 2010, Transaero set out to

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