Case Study

Running for the Summer Games 2012: NBC

Running for the Summer Games 2012: NBC

Customer Profile NBC NBC (National Broadcasting Company) is one of the most important broadcasting television and radio networks in the world. It is headquartered in the United States – New York City’s Rockefeller Center, in the GE (General Electric) Building. Formed in 1926 by the RCA (Radio Corporation of America) and acquired by GE in 1986, NBC has nowadays 10 owned-and-operated stations and nearly 200 affiliate

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