Rubicon ProjectRubicon Project is a leading technology company automating the buying and selling of advertising globally. Its Advertising Automation Cloud is one of the industry’s largest independent technology plat- forms used by more than 500 of the world’s premium publishers to transact with more than 100,000 advertising brands across a massive marketplace that powers more than 180 billion ad trades per month. We had the opportunity to interview Jan Gelin, Rubicon Project’s Vice President of Engineering for Automation Cloud who took us through a whole new level of sophistication when it comes to data driven operations.So, why did you start using Geckoboard? We’re a metrics driven organization. We have a Greenplum data warehouse. We have a few petabytes of data in our back

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