Case Study: Rootes Bar, University of Warwick Outline Successfully tr ansforming R ootes bar , Universit y of W arwick, developed as a partnership with CGA Integr ation. A large multipurpose area with little atmosphere was developed into a vibr ant, flexible venue for day , evening and campus club atmosphere, complementing the students union by moving closer to high street standards. CGA developed the brief with bar manager and chief ex ecutive and won the project ov er four other companies in a competitive tender situation. Challenges The vision for R ootes bar was to become an entertainment venue from lunchtime through to late night, taking in TV sporting events, functions and DJ nights. Extr a possibilities were to include local presentation by laptop , break out groups and zoning. In a

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