Case Study

ROLAIR

ROLAIR

ROLAIR ROLAIR’s Market Focus Gets a Boost with OSAS, Order PLUS!, SalesCTRL In an age when most companies diversify in any way they can, ROLAIR has thrived by perfecting one kind of product: air compressors built for professional contractors. In the process, they’ve attained a following and longevity of which most companies only dream. “We’ve been in business for over fifty years,” said Gail Nampel, Executive Director of ROLAIR Compressors. Sticking with one market segment doesn’t mean that they haven’t varied their product line, however. Hundreds of companies rely upon ROLAIR Compressors for very specific needs. With less than forty employees in their factory near Milwaukee, Wisconsin, ROLAIR exerts a worldwide influence over the compressor market. As their website humorously though blunt

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