R O I C A S E S T U D Y P R O G R A M : H U M A N C A P I T A L M A N A G E M E N T D O C U M E N T N U M B E R : U105 A U G U S T 2020 ©2020 Nucleus Research Inc. | 100 State Street, Boston, MA, 02109 | +1 (617) 720-2000 | NucleusResearch.com 1 SKILLSOFT COMSCORE A N A L Y S T Trevor White, Evelyn McMullen THE BOTTOM LINE Comscore, a global media and advertising analytics company, maximized an existing investment in Skillsoft learning content to create a program that allowed employees to gain certification in certain programming languages and other critical technology skills. This allowed the company to avoid outside certification program costs while providing employees with a gamified, on-demand experience that increased engagement, adoption, and productivity. N

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