CASE STUDY MAILJET Rodale-Motor-Presse GmbH & Co. KGSuccessful Email Marketing For Online Fitness Programs And Apps3 In 2017, sending newsletters is no longer enough. These days, customers expect to be addressed personally with individual offers, across multiple chan- nels. Together with Mailjet, Rodale-Mo- Summary The Project The German-American joint venture Rodale-Motor-Presse markets the suc- cessful Men’s Health, Women’s Health and RUNNER’S WORLD magazines. With sites in Argentina, Brazil, China, Mexico, Austria, Poland, Portugal and Spain, the publisher has a worldwide presence. Various fitness programs and apps supplement the online offe- ring and are opening up new target cus- tomer groups of tech-savvy (recreatio- nal) sportsmen and women. tor-Presse is providing

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