Case Study

Rockstar Energy Increases Productivity of Mobile Sales Manager by 33% with Xora StreetSmart

Rockstar Energy Increases Productivity of Mobile Sales Manager by 33% with Xora StreetSmart

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Case Study The Company Founded in 1998, Rockstar launched into the fastest-growing segment of the US beverage market at the time: energy drinks. By 2007, Rockstar was one of the top three energy drink brands in North America, and had sold over a billion cans. As of 2013 Rockstar was available in over 30 countries. The Challenge With nationwide distribution of its 20 Rockstar Energy Drink flavors, Vice President of National Sales Tony Guilfoy

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