S E O Per f or ma nc e © i nS egment . Al l r i ght s r es er v ed. www. i ns egment . c om CASE STUDY Roc k l a nd T r us t i s a f ul l - s er v i c e c ommuni t y ba nk wi t h $4. 7 bi l l i on i n a s s et s . E s t a bl i s hed i n 1907, Roc k l a nd T r us t i s one of f ew l oc a l ba nk s t o r et a i n t hei r or i gi na l na me a nd i ndependent owner s hi p a f t er mor e t ha n 100 y ea r s . Wi t h l oc a t i ons i n a nd a r ound t he S out h S hor e r egi on of Ma s s a c hus et t s , Roc k l a nd T r us t c ompet es wi t h bot h l oc a l a nd na t i ona l ba nk s a l i k e . Roc k l a nd T r us t pa r t ner ed wi t h i nS egment t o depl oy S ea r c h E ngi ne Opt i mi z a t i on a nd Pa y - Per - Cl i c k c a mpa i gns f or i nc r ea s ed onl i ne v i s i bi l i t y .

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