Roane Transportation Scales driver recruitment with Facebook Challenge Roane Transportation is a commercial transportation company where candidate volume and quality have a direct impact on business. The challenge for Roane was that traditional sources of applications were delivering the same candidates over and over and the need for having both new and quality applicants was becoming critical. After running a few successful tests on Facebook they saw that it could become a strong source of candidates but they needed a technology to scale their efforts and also optimize the cost and quality of applicants. Results In the last 4 months: 591 driver applications received at an average cost per apply of $5.06. Solution To help Roane achieve their goals on Facebook, Work4 implemented two s

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