Case Study
River Valley Bank Leverages Data to Acquire New Cardholders
River Valley Bank Leverages Data to Acquire New Cardholders Incr easing P or tf olio V alue with Vantiv Analytics © Copyright 2013 Vantiv, LLC. All rights reserved. Vantiv, the Vantiv logo and all other Vantiv product or service names and logos are registered trademarks or trademarks of Vantiv, LLC in the USA and other countries. ® indicates USA registration. ® CASE STUDY Understanding Cardholder Behavior Understanding cardholders’ pu