www.rivatech.de RIVA cameras supporting marketing department of Croatian retail chain Pevec RIVA cameras with integrated video analytic filter for People Counting are now supporting the marketing department of Pevec to count customers and therefore to optimize marketing activities. Pevec d.d. is a large Croatian retail chain which offers a wide range of non-food articles since 1990. Today Pevec operates thirteen retail stores nationwide, with a surface of 4.500 up to 17.000 m2 and employs 900 persons in total. To prevent thefts and burglaries, video surveillance cameras have been installed in all stores since their opening. In addition development of technology is continually monitored, and new technologies, such as video content analysis, are implemented. Lately,

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