TERRACOTTA BIG DATA The Opportunity: In early 2013, Terracotta Inc., a leading provider of in-memory solutions for Big Data, was faced with a massive marketing effort in a short, 100-day window. With limited internal resources, the company was planning an annual sales kick-off, a major launch of BigMemory, its market-leading in-memory solution, and the unveiling of In-Genius – a transformational new analytics offering for big, fast, real-tim

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